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Essay's paper info
Topic: Business
Number of pages / Number of words: 7 / 1718
Essay's paper body

The CRM equation was quite simple; “More Info = Better Targeting = Higher Profits”. The result of this happy union was the holy grail of every company’s marketing plan, customer loyalty. And, as we all know, customer loyalty equals increased profits. CRM promised to be a panacea for every company’s marketing ills...


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CRM promised to be a panacea for every company’s marketing ills.

Much of what is outlined in opening definition is eminently reasonable, even accurate. Key words leap out at you. “Company-wide” is an important qualification. The most successful CRM policies involve a synergy between many departments and divisions; particularly Sales, Customer Support and Marketing...


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General points of the essay

A RELATIONAL STUDY ON CUSTOMER SATISFACTION, TRUST , SWITCHING BARRIERS AND OVER ALL CUSTOMER RETENTION IN THE CONTEXT OF UNITREND LTD. Article Summary-The Mismanagement of Customer Loyalty CUSTOMER SELLER RELATIONSHIP Case Study: Inductotherm Customer Relationship Building Customer Relationship Management with respect to Recurring Deposit Account of SBI and ICICI Customer relationship management Customer relationships marketing MARKETING AND CUSTOMER RELATIONSHIP CONCEPT WORKSHEET Maketing And Customer Relationship Worksheet mismanagement of customer loyalty The affects of customer Loyalty Crm-Customer Relationship Management Customer Loyalty customer loyalty programs Kudler Customer Loyalty Program

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