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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 587 |
Essay's paper body
We also have to assume that Cunard’s targets of the luxury segment are not price sensitive and they value the image of excellence and elegance more than the discount in price. We have to assume that eliminating the 4-star ships will not instill within Cunard’s consumers a sense of betrayal. Decision to withdraw the ships can communicate failure and project a negative image of Cunard...
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We have to assume that eliminating the 4-star ships will not instill within Cunard’s consumers a sense of betrayal. Decision to withdraw the ships can communicate failure and project a negative image of Cunard. However, this risk can be compensated for the fact that Cunard will continue to focus on the consistency of excellence and elegance message through integrated marketing communications...
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