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Benetton chose Senegal's capital, Dakar, to launch its new global advertising campaign called 'Africa works'. It is centered around a micro-credit programme-Birima, spearheaded by Senegalese singer Youssan N' Dour. The 2 billion euro Italian fashion brand Benetton was making its brand socially relevant in a war-torn west African country last week...
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Benetton chose Senegal's capital, Dakar, to launch its new global advertising campaign called 'Africa works'. It is centered around a micro-credit programme-Birima, spearheaded by Senegalese singer Youssan N' Dour. The 2 billion euro Italian fashion brand Benetton was making its brand socially relevant in a war-torn west African country last week...
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General points of the essay
Advertising Campaign
Advertising Of Benetton
Benetton & Volkswagen
Benetton Case Study
Benetton Group
Benetton Price&Logistic
Benetton history and CSR
Benetton's Company Background
Benetton's corporate strategy
Marketing and Ethics (United Colors of Benetton)
Why Launch An Advertising Campaign
Benetton
benetton a brief critique
An evaluation of the effects of a global advertising campaign
CSR - benetton
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