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Most companies are just now starting to explore the marketing options a targeted Internet campaign can provide.
Significantly, Congressional interest in drug advertising has also driven some of the change in strategy. Due to the highly negative public reaction to the news that companies were being less than forthcoming on potential side-effects of their products, companies are paying much more attention to a fair representation of their product in an effort to head off potential Congressional regulation...
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Due to the highly negative public reaction to the news that companies were being less than forthcoming on potential side-effects of their products, companies are paying much more attention to a fair representation of their product in an effort to head off potential Congressional regulation. The industry's trade group is fully supportive of these efforts and is revising their advertising guidelines...
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Analysis of integrated marketing communications campaign
Are Public companies more unethical than Private companies?
Awareness Marketing and The ONE Campaign
Critical Topics to Explore before Starting a Small Business
Discuss the management problems facing multinational companies and companies with an international dimension in various parts of the world
How Companies Identify Attractive Market Segments And Choose A Target Marketing Strategy.
New Adidas Product Marketing Campaign
Starbucks integrated marketing communication campaign
Successful email marketing campaign
Targeted advertising: Perpetuating division in American society?
Star Wars and its Buzz Marketing Campaign
Starting A Business On The Internet
Using the comparison of these two texts as your starting point, explore the media issues and debates these texts raise.
“Advertising targeted specifically to children should be banned”.
Internet, Extranet, Email in companies
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