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Topic: Business
Number of pages / Number of words: 6 / 1420
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With the introduction of their own signature brand, Kirkland Signature, members are allowed to purchase name brand quality at a lower price on many different products including batteries and soda. The strength of the name and the number of members makes Costco a very strong retailer.

WEAKNESSES: The high rate of pay and lower than low pricing strategy is threatening to Costco because stockholders don’t want to back a company that doesn’t want to maximize profits...


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Some feel that Costco puts its customers first, then employees, then vendors, and then finally shareholders. (Herbst, 2005) This could lengthen the time that the stock price rises, due to lesser stock purchases. Another weakness is the low pricing strategy that has been imposed. There is very little profit being made on each item, maybe 15% over cost, but Costco claims that they are making up for it in volume...


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What is a brand Bmw - An Emotional Brand Brand Development Brand Value Brand Building Service Brand: Enhancing Brand Through Operational Staff'S Brand Commitment. Research Proposal Costco Wholesales Estee Lauder Teams With Tom Ford On Signature Product Line JM Signature Restaurant Case Note on Measuring Brand Awareness, Brand Image, Brand Equity and Brand Value Pierre Chandon The Egyptain E-Signature Law And Its Effects On E Commerce In Egypt The Moderating Role Of Product Involvement Among Category Similarity, Brand-Specific Assoications And Evaluation Of Brand Extention When Launching A New Product, It Is Better To Pursue A Brand Extension Strategy, Than To Develop A New Brand Why the price of agriculural products are more volatile? Creating own signature for use in web

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