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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1183 |
Essay's paper body
The rapid growth and success of refrigerated Italian food (pasta and sauces) should not be ignored. Moreover, the new product development process is almost complete and the financials are very promising. NRFC may be forgoing a huge opportunity by not extending the Contadina brand and gaining a first-mover advantage in the refrigerated pizza market...
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NRFC may be forgoing a huge opportunity by not extending the Contadina brand and gaining a first-mover advantage in the refrigerated pizza market.
Alternative 2: Launch Pizza Kit Only- No Toppings
NRFC could launch the “Pizza Kit Only†(without additional toppings). Priced at $6.39, the product will include a 12-inch crust, cheese and sauce; the consumers will have the option of adding their desired toppings...
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