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| Topic: |
History
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| Number of pages / Number of words: |
50 / 13998 |
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Business was concerned with production, manufacturing, and efficiency issues. By the mid 1950s a second stage emerged, the sales orientation stage. Business's prime concern was to sell what it produced. By the early 1970s a third stage, the marketing orientation stage emerged as businesses came to realize that consumer needs and wants drove the whole process...
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Marketing research became important. Businesses realized it was futile putting a lot of production and sales effort into products that people did not want. Some commentators claim that we are now on the verge of a fourth stage, one of a personal marketing orientation. They believe that the technology is available today to market to people on an individual basis (see personalized marketing, permission marketing, and mass customization)...
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General points of the essay
stage
Decline stage of Product
Marketing and Sales: Conflict and Cooperation in Consumer Product Organizations
Reflection on First stage of Business
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Consumer Preference Of ‘hen Product’
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Describe the main developmental tasks and milestones associated with each stage in human development over the lifespan. Then choose one phase only of human development and discuss the developmental needs of people in this stage. Discuss various sp...
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