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Buy custom Consumer Emotional Intelligence: Conceptualization, Measurement, And The Prediction Of Consumer Decision Making

Essay's paper info
Topic: Business
Number of pages / Number of words: 42 / 11715
Essay's paper body

(1999) suggest that a consumer’s ability to resolve emotion-laden trade-offs can have

an important impact on their choice strategy. Their model of trade-off difficulty proposed that

consumers appraise choice situations in light of goals and emotional content. Appraisals of

emotional information to cope were found to influence assessments of trade-off difficulty...


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Appraisals of

emotional information to cope were found to influence assessments of trade-off difficulty. These

studies provide initial evidence of the importance of using emotional information to improve the

4

quality of consumer decision making. However, more research is needed to categorize levels of

consumer emotional processing and to provide a scale to effectively and efficiently measure

these abilities...


Essay fragment

General points of the essay

Advanced studies in consumer decision making behaviour Are the concepts of ?consumerism' and ?consumer choice' relevant to the problem of improving public services. Consumer Behavior And Marketing Strategy Consumer Buying Decision Consumer Decision Analysis Consumer Emotional Intelligence: Conceptualization, Measurement, And The Prediction Of Consumer Decision Making Consumer evaluations of sales promotion: the effect on brand choice Discuss the role of product positioning in consumer buying decision process and whether consumer involvement impacts on the role of product positioning in the decision process Introduction to Consumer Behaviour and Marketing Strategy Sex in Advertising - How Advertiser influencing to consumer impact and ethical issues Consumer Behaviour Consumer Decision On Phones Consumer Law Emotional intelligence: The rapprochement of reason and emotion The Impact of Media Hype on Consumer Demand: The Case of Mad Cow Disease in the United States

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