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Topic: Business
Number of pages / Number of words: 11 / 3006
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When selling clothing, colour is important. Warm colours attract young age group, while others (such as black) attract middle or old age group customers. In Leicester market, colours of cloths tend to cold colour (such as black, blue), even warm colour cloths (such as red) looked too dark not good quality...


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I think that's one of the reasons why cloths stalls just have a few customers.

Smell:

Odours can stir the emotions or have a calming effect (Solomon, Bamossy, Askegaard, 2002: 40). In the retail market, smell influences consumers, no one like shopping in the smelly place. Especially for the seafood and meat stalls, raw meat or fish always smelled fishy...


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