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Essay's paper info
Topic: |
Psychology
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Number of pages / Number of words: |
11 / 3011 |
Essay's paper body
Such statements involve that motivation has a major influence on our behavior indirectly.
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Moslowâs Hierarchy of needs is the human needs on motivation that category into five stages such as physiological needs, safety needs, social needs, esteem needs and self actualization needs.
The analysis of the moslowâs hierarchy of needs is categories into 2 needs which are innate needs and acquired needs...
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Marketers should concentrate on the brand of the level of needs in order to gain competitive advantage. Acquired needs are needs that we learn in respone to our culture or environment that include needs of esteem, prestige, affection, power and learning
For example, nowadays, hand phone has becoming one of the physiological needs of human, Sony Ericsson advertise their product as a physiological needs for everyone, a woman went to shopping centre and wanted to buy a classy and stylist hand phone, she will consider the brand of the hand phone such as Sony Ericsson because is mostly representing their products as in classy and stylist...
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