Buy custom Consumer behavior - Goal-oriented and Experiential online buyer
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Business
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| Number of pages / Number of words: |
13 / 3525 |
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2004, p. 63). It is the awareness of need, for instance hunger leads to the search of food, thus hunger stimulates a person to eat.
Shopping is a consumption activity approached with a specific set of possible motivations (Demangeot & Broderick 2007). A motive is an internal energizing force that orients a person’s activities toward satisfying a need or achieving a goal...
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A motive is an internal energizing force that orients a person’s activities toward satisfying a need or achieving a goal. Motivation in my opinion is the initiator of an action to actually recognize and take the effort to satisfy the problem or need. According to Sorce, Perotti & Widrick 2005, there are two dominant shopping motives: shopping for fun and hedonic purposes, the experiential shopper; and shopping with a goal in mind, the utilitarian, goal-oriented shopper...
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