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Topic: |
Social Issues
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Number of pages / Number of words: |
11 / 2885 |
Essay's paper body
In this brief paper, I look critically at the use of marketing in voluntary sport organizations. I focus specifically on these organizations not because they are exemplars of marketing practice, but because as governments in many countries have reduced funding for amateur sport, marketing has been presented as the solution to financial problems...
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I focus specifically on these organizations not because they are exemplars of marketing practice, but because as governments in many countries have reduced funding for amateur sport, marketing has been presented as the solution to financial problems. I offer a brief critique of this practice and show that while there are certainly benefits to the effective marketing of sport there are also a number of concerns which emerge about its use...
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