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Topic: |
Psychology
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Number of pages / Number of words: |
10 / 2545 |
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In China it is associated with death, whereas, in the Western world the colour black is associated with death. Moreover, colours are typically divided into warm (yellows, reds, oranges) and cool ones (blues, greens and violets). Here we will state, some of the colours and the meanings associated to them in the Westernised world as proposed by Dursteler (2002)...
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This means that stimuli that normally trigger a response in one kind of receptor, they may trigger a response to other receptors that are supposedly specific to other stimuli. Terwogt & Hoeksma (1995) give an example where dark colors are used in order to refer to heaviness and red with warmth. Therefore, it seems reasonable to think that colors have an affective positive or negative value, which depends on personal as well as social factors (Rusinek, 2004)...
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General points of the essay
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