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| Topic: |
Business
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| Number of pages / Number of words: |
8 / 2137 |
Essay's paper body
The late 1980s saw the development of the new segment-Super Premium Brushes. By 1992, three market segments were identified,
1) Super-Premium Brushes
- Price: $2.29 and $2.89
- Unit Volume: 35%
- Dollar Sales: 46%
- Major Players (1990s): P&G, J&J, Oral-B & Smithkline Beecham
2) Professional Brushes
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But by 1991, however, new product introductions were again focused on technical performance improvements, such as greater plaque removal and ease of use. The initial clinical tests showed that CP Precision Toothbrush achieved an average 35% increase in plaque removal capabilities due to triple-action brushing effect...
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