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Essay's paper info
Topic: Miscellaneous
Number of pages / Number of words: 5 / 1246
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Roger Enrico, the president and CEO of Pepsi-Cola wrote a letter to every major newspaper in the U. ... Coca-Cola is withdrawing their product from the marketplace, and is reformulating brand Coke to be more like Pepsi. ...

Best Regards,

Roger Enrico

President, CEO

Pepsi-Cola USA

Coca-Cola officials said, "The new formula will boost Cokes share by 1 percent...


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...

Best Regards,

Roger Enrico

President, CEO

Pepsi-Cola USA

Coca-Cola officials said, "The new formula will boost Cokes share by 1 percent. ... " Coca-Cola management had to decide: Do nothing or "buy the world a new Coke". ... Roberto Goizueta, the president of the Coca-Cola Company stated, "The old Coke formula, with its secret flavoring ingredient, called Merchandise 7X, will stay locked in the Trust Company of Georgia bank vault in Atlanta, never to be used again"...


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General points of the essay

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