Buy custom Coca-Cola Versus Pepsi
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Topic: |
Business
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Number of pages / Number of words: |
14 / 3842 |
Essay's paper body
Their behavior, style of dress, tone of voice, beliefs and attitudes create a picture in consumersâ minds about the brands values. The difference between competing brands in todayâs environment is not so much based on âwhat customers receiveâ, i.e. functionalism, but rather âhow consumers receive itâ...
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functionalism, but rather âhow consumers receive itâ. Advertising is still a powerful brand building and communicating tool, the firms have to ensure that their staff deliver the promises expected in the advertising campaigns.
Firms have traditionally emphasized the importance of knowledge and skills when recruiting staff, since these are key in delivering functional values...
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General points of the essay
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