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Topic: English
Number of pages / Number of words: 10 / 2597
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This early contribution of the public to the product's success was maybe the reason why The Coca-Cola Company kept in touch with their public over its history.

Since that spring day in 1886 Coca-Cola has build an impressive brand image.

The product and all the rights of distributing it were bought over several times...


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But it seems that all of its handlers knew what they were doing, having in mind the place of Coca-Cola on today's market.

On the first of May 1889, Coca-Cola was starring in its first marketing campaign. It was in the Atlanta Journal and it occupied a whole page. The ad said "Coca-Cola - Delicious Refreshing Exhilarating Invigorating"...


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General points of the essay

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