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Essay's paper info
Topic: Business
Number of pages / Number of words: 16 / 4244
Essay's paper body

KFC

Not all retailers stock Coca Cola, certain franchises such as KFC and Burger King only stock Pepsi. This has resulted in a potential loss of revenues.

Opportunities

Expansion into third world countries where there is no current presence

There are plenty of third world countries that are recovering from Civil Wars...


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At present there are such countries where Coca Cola does not have a dominant presence. Coca Cola could tap into these markets by undertaking heavy investment in these countries.

Healthy energy drinks i.e. to compete with Lucozade

Energy drinks is very much a growing industry globally. Coke could try to develop a product that can compete in this market since it is potentially a high growth area...


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General points of the essay

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