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Essay's paper info
Topic: Business
Number of pages / Number of words: 3 / 674
Essay's paper body

Coca Cola owns 36% of Coca Cola Enterprises, a large Coke bottler and for that reason that particular supplier does not hold much bargaining power.

  • Equipment manufacturers generally provide the same products and the number of equipment suppliers is not in short supply, so it is easy for a company to switch...

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This takes away much of the bargaining power.

Buyers

  • There are four major channels for the soft drink industry – food stores, convenience stores, fountain and vending.
  • Each illustrate different buyer power and how different buyers pay different prices based on their power to negotiate.

o Food stores – eg, Tesco/Asda...


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General points of the essay

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