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Topic: Business
Number of pages / Number of words: 4 / 922
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Citigroup's expansion into the foreign market provided an astonishing array of opportunities for the company's strategic growth and marketing position. Citigroup was able to capitalize on China's entrance into the WTO by utilizing strengths already incorporated into Citicorp who has had a presence in China for over 100 years...


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Citigroup was able to capitalize on China's entrance into the WTO by utilizing strengths already incorporated into Citicorp who has had a presence in China for over 100 years. Citibank, a division of Citicorp originally entered the market in 1902, which proved to be strength for Citigroup when attempting to expand business in the Chinese markets...


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General points of the essay

Citigroup: Taking Sides Cases Analysis Case Analysis of Citigroup Citigroup & Espeed Citigroup Analysis Citigroup in post WTO Citigroup's Adaptability in China Market Expansion Citigroup's Adaptability Citigroup How Citigroup Measures Itself Leadership At Citigroup Opportunities Analysis at Citigroup Running head: Citigroup in Post-WTO China Analysis Market analysis and market opportunities Ran &Amp; Citigroup CITIGROUP - PROS

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