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Topic: Business
Number of pages / Number of words: 5 / 1242
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2006).vibrantly colored drinks reflect a more flashy personality and would be more tempting to females than males. Elegant bottles and labels reflect a more sophisticated personality as opposed to tin cans and would be more appealing to older drinkers.

Behavioral Benefits sought Benefits of the product affects the buying decision of the consumer ...


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Elegant bottles and labels reflect a more sophisticated personality as opposed to tin cans and would be more appealing to older drinkers.

Behavioral Benefits sought Benefits of the product affects the buying decision of the consumer .Some consumers may be more inclined towards the brand image while others could be motivated to purchase by price, taste or relaxation (Salvation Army Alcohol Awareness Survey, 2003)...


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