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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
8 / 2174 |
Essay's paper body
They further state that this phenomenon of correspondence bias is more effective when it seems to the consumers that the celebrity is endorsing a product for free. In the light of this finding we can attribute a part of the incremental sales increase of a product to the correspondence bias behaviour of the consumers...
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In the light of this finding we can attribute a part of the incremental sales increase of a product to the correspondence bias behaviour of the consumers. But as the technology advances and media becomes more probing into the lives of the celebrities, the effect of correspondence bias may not be quite influencing in pursuing
the consumers to buy a product endorsed by celebrities...
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General points of the essay
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