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Topic: Business
Number of pages / Number of words: 5 / 1374
Essay's paper body

Another trend that embraced aluminum cans was the soft drink industry. The reasons soft drinks chose to use metal was its weight advantage, ease of handling, consumer preference and a wider variety of options for graphics. The last trend that emerged during this time was diversification and consolidation...


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Low profit margins, excess capacity and material/labor costs led many companies to consolidate. Other metal producers branched out of making cans and diversified their products. Due to this diversification, the companies that chose not to change their strategy held strong by creating the same product they had always created and gained market share...


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General points of the essay

. Soft Drink Industry Five Forces Analysis: The soft machine 1. Why Is The Soft Drink Industry So Profitable? Competitor analysis-soft drink industry Competitors Analysis - Soft Drink Industry Making your own soft drink Marketing Plan Soft Drink Company 1st half Soft Drink Industry Case Study Soft Drink Industry Soft/Hard Hrm soft drink industry analysis soft drinks in rural market in India Soft drinks and the ill effects of consuming them soft determinism soft money

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