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Topic: Business
Number of pages / Number of words: 9 / 2417
Essay's paper body

Like many after him, Wegman was not impressed with the idea of giving someone a coupon for an item after they made a purchase. George Off got to work on a new concept that would validate Catalina's value.

George Off wrote the first software that could scan and validate coupons in the country. Using Catalina's exciting software capabilities, Off was able to prove to Wegman Catalina coupons were valuable...


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Using Catalina's exciting software capabilities, Off was able to prove to Wegman Catalina coupons were valuable. By the second month of testing the coupon validation software, data showed The Coupon Solution averaged a redemption rate of fourteen percent, far better than the traditional freestanding insert coupons (they only generated a redemption rate of four percent)...


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General points of the essay

William Wegman Catalina Marketing Giving It All LL Bean Inc Item Forecasting and Inventory Management Case Marketing Research (Made Up) Personality (Thought Item for OB) THE IMPACT OF COUPON PROMOTIONS AS A MARKETING TOOL Zero Coupon Bonds How To Make Money Selling Item In Many Cases Compulsory Purchase Schemes Are Wholly Or Partly Funded By The Private Sector. As Individuals’ Fundamental Human Rights Are Being Interfered With Consider Whether The Use Of “Back To Back” Arrangements For Compulsory Purchase ... MAJOR PURCHASE Why Keep on Giving Made Of Honor: Made To Watch Kudler Fine Foods - Coupon Project Why You Should Purchase A Pc

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