Buy custom Casella wines ? Export success
Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
2 / 510 |
Essay's paper body
Yellow tail reserve wines at different price points and several wine styles to be developed
? Competitive price point between 6 and 7 dollars, five varieties of Yellow tail
? Fruit forte wine which doesn't lend itself to ageing
? Export manager was hired ? John Soutter
Indirect exporting strategy
? W...
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? US and North America identified
o Distribution network ? 44 states.
o Size ? initially estimated 20-30 thousand cartons to 100 thousand cartons, reality was 20 to 200 thousand.
o Annual sales $3 million.
? UK
o Some regional supermarkets hoping to expand to majors.
? Mainland Europe
o Some beginning sales...
Essay fragment
General points of the essay
Casella wines ? Export success
EXPORT MANAGEMENT - strategy
Export Promotion Strategy Vs. Import Substitution Strategy
e-tail
International Marketing Plan - Yellowsnow Wines
PRICE WARS: THE COST OF A COMPETITIVE BEHAVIOUR
Price Makers And Price Takers
The low-price strategy of Hasee computer
TiVo's problem rests in its inability to convince consumers to change their television consumption habits. Improper targeting and positioning have led to an ineffective product, price-point and promotion strategy that has stranded TiVo in the chas...
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