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Business
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6 / 1621 |
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No research or fact checking was conducted to find out more about the clients image and positioning in the market. It is important to make goals and establish strategies oriented around the clients needs, possibly even by setting up a meeting between the client and the advertising team.
A solution to improve the groups inefficient planning and poor communication would be to utilize a group decision-making technique, more specifically, the nominal group technique...
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In implementing the nominal group technique, members share their ideas individually at first and then discuss the alternatives after each idea is presented. While the group is still meeting physically, there is little interpersonal communication in this process which makes this technique beneficial for independent thinking, whereas in other types of group decision-making skills, such as brainstorming, there are many different people interacting at once and interfering with others thought processes...
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