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Topic: Business
Number of pages / Number of words: 13 / 3405
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They are also looking for economy together with value and are willing to pay prices as high as baby boomers.

The “Gen-Y” is also more demanding in terms of variety, products like shoes are being customized to cater to needs of a particular segment. In some matured markets, younger generations buy shoes and sports accessories to show support to an event like soccer world cup or cricket world cup...


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In some matured markets, younger generations buy shoes and sports accessories to show support to an event like soccer world cup or cricket world cup.

Preferences of “Gen-Y” change quite often and accordingly they want their brands to adapt to these changes quickly and often they are found to be loyal to brands which are perceived to be smarter and faster in doing this...


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