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Topic: Technology
Number of pages / Number of words: 11 / 2878
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Within one decade, the domestic replacement cycle for cars had been prolonged from 7 to more than 11 years.

Contrary to industry expectations, the Japanese market had declined by 12% to only 5.9 million vehicles (passenger cars and trucks) in 1998. In the case of Nissan, sales had dropped by 13.4%, and capacity utilization had hit levels below 60%...


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In the case of Nissan, sales had dropped by 13.4%, and capacity utilization had hit levels below 60%. Having lost money in six out of seven years, it had been forced to sell a 36.8% equity stake to Renault in 1999. This followed Ford’s taking of a 33% stake in Mazda.

Never before had foreign markets been so important for the Japanese manufacturers...


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