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Essay's paper info
Topic: Technology
Number of pages / Number of words: 3 / 838
Essay's paper body

From the statistics I have, it shows that Cadbury is a very successful business.

Mission Statement

A mission statement is an attempt to identify the purpose of the business in a few sentences. It is the vision and direction the firm intends to take and outlines the following:

o What business the organisation is in

o Who the business serves

o What benefits do they provide

o How are consumers satisfied

This is Cadbury's mission statement:

"We are passionate about working together to create brands that people love...


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It is the vision and direction the firm intends to take and outlines the following:

o What business the organisation is in

o Who the business serves

o What benefits do they provide

o How are consumers satisfied

This is Cadbury's mission statement:

"We are passionate about working together to create brands that people love...


Essay fragment

General points of the essay

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