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Business
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| Number of pages / Number of words: |
16 / 4217 |
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Cadbury Schweppes was a global force in chocolate and sugar confectionary, had plants in 25 countries and sold products in more than 170 countries. The company defended its position with many power brands, like Lion for instance. In 1996 the company had two major objectives: to grow internationally and to get bigger...
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For example, the confectionary branch's goal was to sell 1 million tons of consumption by the year 2000.
However, although the company was globally admired for its performance and its management, its results were certainly not as good as believed. As evidence, the annual shareholder return was only 8...
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