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Topic: Business
Number of pages / Number of words: 3 / 738
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It is neither expanding nor declining. This is not necessarily a bad thing, but eventually it will lead to either a decline or renewal, as competitors will try to buy you out or take your customer base.

To get into renewal, you must tap into new markets and meet new requirements in your customers’ life...


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This takes enormous effort from both the owners and employees. This sometimes requires leaving behind old products, creating new ones, or re-designing your brand, coming at it at a different angle. You know you have succeeded when profit levels reach all time highs, and although cash flow may decline as costs for research into new markets begins, in the long term you end up with more capital...


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