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Advertisements are usually regarded as requests to reflect on them whether the viewer will be enticed to buy the product.
5. How does this case differ from a reward situation, where a unilateral contract is formed upon completion of the requested act?
A reward offer is usually a unilateral contract...
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"The offeror (the party offering the reward) cannot impel anyone to fulfill the reward offer. An offeree can sue for breach of contract, however, if the offeror does not provide the reward after the offeree has fulfilled the contract's requirements." (Wikipedia). In advertisements offering rewards, a person would have to perform the conditions named in the advertisement, and anybody who does perform the condition accepts the offer...
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