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Topic: Business
Number of pages / Number of words: 4 / 1063
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Yet, this image of large companies being ethically right in their operations may be in order to hide something that they are doing that may be wrong ethically. For, example Shell Oil lead a campaign in the late 90's that promoted the company with an image that it was investing and heading into alternative energy sources...


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This was done in order to hide its image that it was a huge oil company that polluted huge amounts of pollutants in the environment or to trick consumers into thinking that it was a company that cared about the environment, even though this was not the case. Many other companies have done such campaigns in order to improve their public relations image with consumers; also organizations such as Microsoft have opened up charity organizations or donated money to charities...


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