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Some things will only be learned through trial and error, but researching the cultural differences will cut down on the mistakes that can cause loss of business in the foreign market. Finally, the concept of what is morally right and wrong in different cultures can affect doing business (Tung, 1995)...
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Concepts that guide business decisions can differ. What is acceptable in the US may not be acceptable overseas. Take for instance the concept of being competitive. Americans are more often seen as confrontative individuals where the Japanese seek to preserve harmony.
What specific skills would a global manager need to address these differences? Cultural differences can have significant impact on effective management and performance overseas...
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Cultural challenges of doing business oversees
Business Abroad
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