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Topic: History
Number of pages / Number of words: 7 / 1681
Essay's paper body

Showcasing young beautiful women, buff men, lots of beer, a fun lifestyle; most people are left with a certain image of beer. However watching the oxygen channel those ads are less likely to run. With the growing trend of shows such as Sex and the City, Budweiser saw their opportunity to try and market beer to an upper scale audience that would most like order mixed drinks at a bar instead of beer...


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Their efforts in gaining a new audience resulted in a brand new beer. Budweiser Select contains only 99 calories and 3.1 carbohydrates, while still containing 4.3 ABV (alcohol by volume) (Budweiser Select). While still being this low calorie they focus on the brewing process and the crisp refreshing flavor, without an aftertaste...


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General points of the essay

Budweiser Beer Corona Beer (CASES STUDY Odoul's) What Beer Drinkers Drink When They're Not Drinking Beer coors Beer Beer And Liquor beer Miller Beer Ads Budweiser Select Beer: A History Beer: The Production History And Consumption Of Beer Beer: The Production LIGHT BEER vs. FULL FLAVOR BEER Beer Brewing German Beer Beer Game

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