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Buy custom British Satellite Broadcasting vs. Sky TV

Essay's paper info
Topic: Business
Number of pages / Number of words: 2 / 547
Essay's paper body

A rational negotiation is possible using this matrix.

BSB decided to exit. Got 50% stake to exit. BSB had to bring in cash as it was required. 80:20 split for sky in dividends, 50:50 for next 400M and then 20:80 and 50:50 the onwards. Sky gets control rights as they had highest commitment.

Wars of Attrition ?

Rational battles ? divergent beliefs about how long the other will persist

Irrational battles and escalation of commitment

Marginal calculations versus sunk costs

This war is particularly costly ?

High costs, stakes, switching costs for customers

Inelastic supply of films, advertisers


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Already Murdoch made an entry in the US satellite TV industry. He was aggressive and due to his stake in Sky, it was only a matter of time before he entered Britain. He has the capability to overcome the entry barriers. But so do other. News corps overall strategy was to be global and to dominate. Already present in US and Europe...


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General points of the essay

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