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Management tracks information and is able to correlate survey data accurately allowing Clorox to make accurate and timely decisions. Brita is able to use its size and scale of Clorox to obtain shelf space in a variety of sales channels. The company is able to use its size and position to deficit spend to fight competitors on price...
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Brita's main weakness is the lack of control it has over the Brita filters. Since the filters are manufactured by Brita GmbH, Clorox plays no role in its design even though filters the main source of revenue. The company is constantly under attack from competitors because of its position as market leader...
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