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| Topic: |
Business
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| Number of pages / Number of words: |
91 / 25407 |
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Because consumers often do not examine much information in making product decisions, brand names must be recognized and recalled easily and be inherently descriptive and persuasive. The colors used in the logo and sign should be attractive and catchy so that they become a trademark for the product. Moreover, memorable and meaningful brand names build awareness and link brand associations which play a critical role in the equity of a brand, (Keller, 1998)...
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Moreover, memorable and meaningful brand names build awareness and link brand associations which play a critical role in the equity of a brand, (Keller, 1998). Brand awareness plays an important role in consumer decision making because it increases the likelihood that the brand will be seriously considered for purchase, (Baker, 1986)...
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