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Essay's paper info
Topic: Business
Number of pages / Number of words: 2 / 490
Essay's paper body

the bright red cherry-flavored drink was supported by a national advertising campaign that employed grassroots marketing as well as high-profile media buys. The Code Red launch was an unqualified success.

Question

Analyze “mass intimacy” strategy and evolve a program on the same lines for Mountain Dew in India, not overlooking grassroots marketing...


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The Code Red launch was an unqualified success.

Question

Analyze “mass intimacy” strategy and evolve a program on the same lines for Mountain Dew in India, not overlooking grassroots marketing. Your analysis should project a future plan of action for Mountain Dew in a not-so-urban but teenage Indian market...


Essay fragment

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