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Essay's paper info
Topic: Business
Number of pages / Number of words: 5 / 1202
Essay's paper body

It was supported by a unique culture, quality of service and exceptional performance that is distinctive.

During 15 years of its existence, the brand was strengthened through word-of-mouth communication and continuous endeavor of its employees to deliver the brand promise and maintain its reputation...


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Entering the 21st century, as we have developed and evolved as a society, the brand has re-defined the role that it plays - as a beacon that inspires a better life.

A new logo was created to reflect the new image. The insignia borrows it appearance from an architectural structure that has stood the test of time and has witnessed many sunsets...


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General points of the essay

: EXCEPTIONAL SERVICE & ITS PRACTICE Banyan Tree – Developing a Powerful Service Brand Building Service Brand: Enhancing Brand Through Operational Staff'S Brand Commitment. Research Proposal Dimension of Service Quality Note on Measuring Brand Awareness, Brand Image, Brand Equity and Brand Value Pierre Chandon Quality Performance Measurements Of The Epc Process – The Blueprint Quality and Performance Measures Service Quality at the Ritz-Carlton Hotel Company Service Quality The Financial Performance Of Low-Cost And Full-Service Airlines In Times Of Crisis Total Quality Service Information Technology And Quality Customer Service Theoretical consideration of quality management systems especially concerning service companies Unique American culture and blue ridge folk music total quality management culture

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