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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
17 / 4718 |
Essay's paper body
It means consistent processes that are capable of delivering what is required. It means technology and systems which are reliable and usable. It means motivated people who are willing and able to deliver the goods.
Brand is: a perception, and more
Coca-cola is the most valuable brand in the world, with the name alone worth billions of dollars...
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But why? What is a brand?
Brand management is a total approach to managing brands that is sometimes extended, by those who understand the power of brands, to cover the whole approach to managing the company.
A brand is a promise
First and foremost, a brand is a promise. It says 'you know the name, you can trust the promise'...
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