Buy custom Brand Loyalty
Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
11 / 2934 |
Essay's paper body
It can be a discount, a gift, a voucher, etc. People will have lots of free services with this card such as the lounge when they are waiting during transfer, better quality of service… Furthermore, when clients have this company’s card, they will immediately think about this airline when they will want to buy a ticket because they know that someday they might be able to get a free plane ticket...
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The aim of the customers is to increase their chance to get a flight for free even if most of them will never use those points.
Nevertheless, this program is for a certain target which is the businessman. This kind of customers is flying a lot and it is their company who is paying for their trip most of the time so the price is not really important...
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