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Essay's paper info
Topic: Business
Number of pages / Number of words: 3 / 566
Essay's paper body

Nissan seems committed to improving its product by listening to customer surveys and opinions as to what they would like to see in their new automobile.

My loyalty to the Nissan brand is a result of this commitment to building better vehicles. They have shown that they are determined to make automobiles that are the top of their perspective markets...


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Evidence of this is the fact that Nissan has a higher resale value than most other brands of cars. Considering this, I think even my father would understand my allegiance to the Nissan brand.

References:

Nissan USA retrieved December 1, 2005 from

www.nissanusa.com

Nissan Automobiles retrieved December 1, 2005 from

http://proquest...


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General points of the essay

Brand Loyality When Launching A New Product, It Is Better To Pursue A Brand Extension Strategy, Than To Develop A New Brand The Moderating Role Of Product Involvement Among Category Similarity, Brand-Specific Assoications And Evaluation Of Brand Extention Examining The Impact Of Product Attributes On Perception Towards Brand Product Improving Customer Service Note on Measuring Brand Awareness, Brand Image, Brand Equity and Brand Value Pierre Chandon Is a company able to increase brand equity for a product that is in the maturity phase of the PLC? Building Service Brand: Enhancing Brand Through Operational Staff'S Brand Commitment. Research Proposal LISTENING TO THE WORLD THROUGH A FRAME: AN EXPLORATION INTO HOW LISTENING IN A MUSICAL CONTEXT GUIDES OUR PERCEPTION Huck Finn: Listening to your Heart or Listening to Society Active Listening; Effective Listening Skills Surveys why crimes are committed Single Men Vs. Committed Men social surveys

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