Buy custom Brand Building - Hamam

Essay's paper info

Essay's paper body

During its TOMCO days, the brand was positioned as a Family Soap and continued to be that way with an emphasis on the promise of glowing skin and that for the whole family. The brand continued to gather reasonable volumes till 1990, when volumes dipped by nearly 25 per cent.

Then in 1994, the erstwhile Hindusthan Lever Limited took over Hamam along with a host of other TOMCO soaps and detergents and decided to change its positioning to improve volumes...

According to the philosophy of the new owners of the brand, Family Product was not seen a positioning per se. Family brands, by default, either tend to become a value brand or a brand that is bought by consumers who do not believe in buying into a proposition.

Hamam was also largely perceived to be a regional brand only; with almost half its sales coming from South India...

General points of the essay

What is a brand Brand Building - Hamam Brand Building Of Voltas Brand Value Brand Building Service Brand: Enhancing Brand Through Operational Staff'S Brand Commitment. Research Proposal building global brand Lenovo: Building a Global Brand Note on Measuring Brand Awareness, Brand Image, Brand Equity and Brand Value Pierre Chandon The Moderating Role Of Product Involvement Among Category Similarity, Brand-Specific Assoications And Evaluation Of Brand Extention The Walt Disney Company: The Art of Brand Building Keeps Disney Center Stage When Launching A New Product, It Is Better To Pursue A Brand Extension Strategy, Than To Develop A New Brand Xlri Brand Building Gene Brucker has argued that the ?family' constituted the basic nucleus of Florentine social life throughout the Renaissance?'How important was the family in the social relationships of Renaissance Florence? Movies: Potatoes, The Fading Family Farm, A Time to Act for Family Farms

Essays related to the topic