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Business
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| Number of pages / Number of words: |
9 / 2302 |
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As stated in the study guide, the world's 16th largest carmaker held 1.5 % of the world market: "By the late 1980s, new competition began to challenge the European high-end producers." In 1986 Honda introduced Acura, in 1986 Toyota (Lexus) and Nissan (Infinity). By 1990, Honda's Acura and Toyota's Lexus were consistently topping the J...
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By 1990, Honda's Acura and Toyota's Lexus were consistently topping the J.D (Power Surveys on Customer Satisfaction and Initial Quality in text book). Also, Japanese automakers increased competitiveness in the U.S. luxury car market. Between 1986 and 1989 their share jumped from 1.9% to 11.8%, while European share fell from 29% to 22% (textbook)...
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