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Topic: Business
Number of pages / Number of words: 2 / 328
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Case Summary

In the early 1990's BMW was in trouble, so much trouble that rumors of BMW withdrawing all together from the US swirled about the automotive community. The ride on top of the luxury car market from the 1980's was over, Lexus had taken over the top spot and other Japanese manufacturers where close behind...


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Case Summary

In the early 1990's BMW was in trouble, so much trouble that rumors of BMW withdrawing all together from the US swirled about the automotive community. The ride on top of the luxury car market from the 1980's was over, Lexus had taken over the top spot and other Japanese manufacturers where close behind...


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