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Following, the impact of each of the five forces on the functional car
manufacturer BMW will be analyzed.
Intensity of Competitors
The automobile market is at the maturity stage of the life cycle, locally and globally, due
to an increased number of competitors from domestic and foreign markets. The automobile
market is characterized by a low potential for market growth, but high sales and profit potential
(Murtagh, 2004)...
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The automobile
market is characterized by a low potential for market growth, but high sales and profit potential
(Murtagh, 2004). The following figure demonstrates the positioning of auto manufacturers
within a global context.
Competitive Forces Paper 5
Figure 1
Strategic Groups Within the World Automobile Industry
The overall market can be organized in geographic as well as product segments as shown
in previous figure 1...
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