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Topic: Business
Number of pages / Number of words: 5 / 1143
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ALTERNATIVE COURSE OF ACTIONS

In order to reach our goal we have identified three different alternatives:

1. Licensee Consideration: Entering the market as a joint working arrangement with a license, the company would have minimal financial costs and the revenue would come more easily and quickly; on the other side there would be a limited control over product quality and marketing mix activities and there would be the possibility of never really Know the Indian market

2...


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ALTERNATIVE COURSE OF ACTIONS

In order to reach our goal we have identified three different alternatives:

1. Licensee Consideration: Entering the market as a joint working arrangement with a license, the company would have minimal financial costs and the revenue would come more easily and quickly; on the other side there would be a limited control over product quality and marketing mix activities and there would be the possibility of never really Know the Indian market

2...


Essay fragment

General points of the essay

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