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Topic: Science
Number of pages / Number of words: 7 / 1926
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Recent reviews by the United States Institute of Medicine ([3]), the United States Department of Health and Human Services ([4]) and the World Health Organisation ([5]) reached the same conclusion.

Research within a country before and after an ad ban

These studies compare tobacco consumption before and after a complete ban on advertising, controlling for other factors...


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Although such studies may be complicated by inadequate of data collection or poor implementation of the ban, they have yielded convincing data that a complete ban on advertising makes an important contribution towards reducing smoking prevalence.

Selected studies are summarised in the table below.

Country, year Description of anti-tobacco measures Effect

Norway, 1975

Complete ban on advertising and sponsoring, coupled with health warnings, public information and age limits on sales

Long-term reduction of smoking prevalence by 9% ([6], [7])

Finland, 1977

Complete ad ban, no smoking in public buildings, age limit on sales, strong public information campaigns

Reduction of cigarette consumption of 6...


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