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Topic: Business
Number of pages / Number of words: 9 / 2446
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Lastly, a negative image from many pet owners could develop if they are aware of the existence of Oxyglobin but realize that it will not be released. This may also negatively impact the launch of Hemopure, since Biopure may come under scrutiny.

On the contrary, several reasons exist why someone may argue that Oxyglobin should not be launched...


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Many will argue since the human market is larger, taking any action that may jeopardize the opportunity should be avoided. While, this may be true, the numbers generated in the next section will show why, from Biopure's perspective, the animal market may be more profitable than the human market. Secondly, some may argue that a price on Oxyglobin may provide a downward pressure on the price Biopure can charge for Hemopure...


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